| The American Red Cross... |
We are the pacesetter and benchmark for excellence in non-profit management and human
service delivery for charitable organizations around the world. |
| Always There... |
- We are present in every community
- We provide high quality, relevant services that help people prevent, prepare for, and
respond to emergencies.
- We are the leader in customer satisfaction.
- We are the leader in mobilizing and training large numbers of people in short periods of
time to respond to episodic emergency events.
- We are seen as "One Red Cross" -- providing seamless service delivery to those
who use our services.
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| Touching More Lives, |
- We meet new, emerging needs in our communities, our nation, and the world.
- We serve an increasingly diverse public with a diverse workforce and leadership team.
- We attract and retain the best youth and young adults to ensure continuation of our
proud heritage.
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| In New Ways... |
- We respond to new opportunities for service.
- We are constantly learning and maximizing our human potential.
- We are a leader in product and service innovation.
- We use fully integrated technology and information systems to develop and deliver
products and services.
- We collaborate with other organizations.
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| Under the Same Trusted Symbol. |
- We attract and keep the best paid and volunteer workforce.
- Our trust in each other is fueled by our adherence to the Fundamental Principles of the
Red Cross Movement and our corporate beliefs.
- We show the highest ethical and fiscal responsibility.
- We set the standard nationwide for strong, cost-effective nonprofit management.
- We have a strong financial position, with diverse sources for growing revenues, a strong
endowment, and excellent fund raising.
- We are the Charity of Choice for donors and volunteers.
- Always and everywhere, we are known for service excellence.
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